Monthly Archives: August 2012

Attract Customers With Color Reverse Psychology

rybecca

Have you ever wanted to walk into a cool, blue waterfall in Summer?  When the cold, blustery wind is whipping in Winter, what do you want to do then?  Get as close as you can to a fire, or other heat source, or something that looks warm and cozy, right?  This same psychology can be used to inspire customers to look at your merchandise and read your listings.

Careful placement of warm hues in Winter, in font styles, page colors and product color themes, can arrest visitors and compel them to look.  Whenever I can, I feature products that have color themes that are opposite the seasonal colors…

Be careful how you implement this strategy.  Unwise use of color reverse psychology can have the opposite affect on potential customers, and repel them.  I believe this is because we have been trained, by merchandisers, to desire warm colors for Summer and cool colors for Winter.  I don’t know about you, but seeing something blue in Winter can cause me to feel more cold than I already am.  I then don’t want to go anywhere near it.  Throw in warm-colored advertising text, or a blue, knitted sweater design with golden-orange shot through, and you’ve got my attention.  I want to cozy up to it then.  I may even buy it.  Imagine that!

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How To Make Link Buttons by Debbie Bolocofsky

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Debbie makes it easier for you to design your image along with the grab box in How To Make A Link Party Button.  These condensed instructions also include help with making a featured blogger button.

In How To Make A Sponsor Button Link, Debbie provides instructions using Photobucket to host your images.  You should be able to use any gallery host where you are allowed to access your image links.  She shows you how to copy and paste the html code.  With simple editing you’ll make a clickable button that will take your visitors to wherever you want them to go.

Is Project Wonderful Wonderful For Your Advertising Campaigns?

The banners are simple, cute and unobtrusive, and the cost to advertise on member sites minimal.  It can even be free to place your banner in someone’s sidebar.  How valuable is it to use this advertising auction site? Shamus Young gives an indepth overview in this post at his site:  Project Wonderful.

Shamus Young, a writer and software engineer shares his autoblography.  You’ll be moved.  He’s the owner of the blogsite Twenty Sided.


What's In The 1st Hour Of A Successful Day?

Dana Moos

At Fast Company, Kevin Purdy shares sunrise strategies of blockbuster entrepreneurs such as   Craig Newmark (Craigslist), Tony Robbins (motivational speaker), David Karp (Tumbler), Brian Tracey (Fast Company blogger), and more.

Do better at getting a jump on your day through tips from this Buffalo freelance writer, former LifeHacker editor, and coffee drinker.  And remember: Successful People Do Things That Others Don’t Like To Do (anonymous).

What Successful People Do With The First Hour Of Their Workday by Kevin Purdy

Good Content + Growing Revenue: The Publishing Hand & Glove

Dave Taylor talks about the importance of balancing the production of good content with attention to revenue, in this article.  Though it was posted by Raina Rathi for Google Adsense, it is pertinent for publishers who are utilizing any  type of affiliate advertising.

Are You Utilizing Your Pageviews & Traffic Data?

Use your live traffic feeds data, your posts pageviews data, and anything else that shows you the posts/pages that accumulate the most visits.  Flesh out these pages.  Add more rich content to those posts.  They will continue to draw new visitors.  Better editing and updating will attract even more.

Reducing Bounce Rate & Increasing Time On Site: Just How Important IS It For SEO

Norbert Cieslik

According to Alexa’s Site Info, a site’s bounce rate % is the % of visits that consist of only one pageview.  At SEOwebsite, SEO Expert describes it like this: A “bounce” happens when a visitor lands and takes off from the same webpage without exploring other pages on the site.

Traditionally, a high bounce rate has been evaluated as a high incidence of unhappy visitors, and an indication that you need to make serious changes to your site.  Michael Martinez begs to differ, and writes in an article at SEO-Theory, that it is actually…
…bounce rate, along with other signals, that may affect a site’s results.  He has noticed that no one stays on sites like they used to, and visitors who quickly find what they want can bounce the most.  Bounce rate is not necessarily an accurate evaluation of a site’s effectiveness in satisfying its visitors.

A high percentage of time-on-site figures can also result from visitors not  finding what they want, but believing  that they will.  Whether they ever do or not cannot accurately be shown by these metrics.  Tedster posts, at Webmaster World that: bounce rate (as determined by standard analytics packages) is a notoriously challenging metric. I’ve seen a high performing page with a bounce rate of 85% – and this was a page with 750,000 search visits per week…!

If you are at a level where you are preoccupied with bounce rate and time on site, you may want to reevaluate your methods of data analysis.  Unless you can hire someone or pay for SEO data analysis and management services, you may want to consider focusing on simply improving the content on your blog or site.  Short, succinct posts and pages that include more than images can satisfy your visitors.  Linking to more of your own posts and pages within the site also encourages visitors to hang around.  If they can access simple statistics, maps, quotes, diagrams and other rich content, they will remain on your site longer.  Make this rich content highly  relevant to your posts and easy to understand, and your visitors will return seeking new information, and stay longer too.

Resources:

Alexa Internet, founded in 1996, evaluates and provides site data, including statistics and related links, and website owner SEO products, and more.

SEO-Theory, The Late, Great Bounce Rate Debate, by Michael Martinez.  He has been active in search engine optimization since 1998 and Web site design and promotion since 1996.  He was a regular contributor to Suite101 (1998-2003) and SEOmoz (2006).

SEO Website, a work in progress by a bunch of seo enthusiasts.

Webmaster World forum, Bounce Rate vs. Time On Page – Which Is More Important?, forum poster Tedster.

Bottle Vendor: No Minimum Orders Required

According to their website, Specialty Bottle supplies glass, plastic and metal containers throughout the nation and Canada.  Though they service large, well-known companies, most of their customers are small companies and individuals.

The best thing is that there are is no minimum order required and no surcharges for small orders.  You can even order one bottle if you want.  They have a detailed left sidebar menu that includes clear corked bottles, Victorian square bottles, clear top tin containers, cranberry plastic bottles, lip balm tools, slimline aluminum bottles and shrink bands.  Specialty Bottle is located in Seattle, WA.

Blog Signature Tutorial Using Gimp Image Editor

Heather A. Hudson teaches us how to create, save and upload-to-template a blog signature .gif, using Gimp (image editor), Photobucket (online gallery) and Blogger (blog host).  

Heather’s tutorial at YouTube
Heather’s blog My Artistic Adventures
Free Gimp Download
Free Photobucket Account
Free Blogger Account

How To Make A Blog Button: Great Instructions

Angie Ouellette-Tower says that Oikology 101 has great instructions on how to make a blog button.  Others can grab YOUR button too!  Angie is my current featured crafter of the month.  See her sunflower photograph pendant and link in the top right sidebar.