Identify a niche market by supplying what you cannot find. You can provide a service that you cannot obtain. Provide existing products or services in a way in which they are not being sold, just as Brad Nadell did.
When he noticed that a blank surfboard maker required customers to buy a minimum number of blank boards, he got an idea. When he further discovered that customers had to have a commercial location for delivery, he launched his plans in 1993…
…Foam E-Z was born and Nadell now wholesales across the world to do-it-yourselfers and board hobbyists, as well as commercial board makers. He credits the internet for boosting his niche business. It afforded him a global reach to a small customer base. He saw that this specialized demographic was not being served. While promoting on the internet he continued with his narrow market focus. Read more about his company here: Foam EZ: The Original One-Stop Surfboard Supply Shop.