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- Send a free gift without revealing that you are going to do it.
- Surprise your customer with something unique. Allow them to open their order and find something that they did not expect.
- Don’t tell everything in your product description. Reserve some information for a surprise.
- Aside from what is necessary to help them decide to buy, don’t photograph every little thing about your product. When they see the surprise, they’ll remember you and maybe come back to buy more.
You certainly want to share particular product characteristics in advance, because of the importance in generating sales. Just remember: Customers like to be surprised and delighted. Don’t you? Sandi on Google+