James is a professional crafter and writer whom I first connected with at Twitter. From there I connected with him through Craftsu and other sites. Because of his handmade marketing expertise, I signed up for his Craftmarketer.com newsletter, and bought one of his ebooks. In this article at Handmade Marketing.org he explains the concept of incoming links and the important practice of generating them: Tips From A Pro: Improve Your Shop Seo.
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